Supermarket standout
Bakels Gold Label – Baking Mixes Packaging Design
Since the 1950s, Bakels New Zealand has been providing professional bakers with high-quality ingredients. For the packaging redesign of their Bakels Gold Label baking mixes – proudly made in New Zealand and crafted to deliver perfect home baking results every time – we partnered with them to create packaging that stands out on retail shelves while capturing the fun, simplicity, and quality of home baking.
Baked to perfection
Our packaging design approach focused on a bright, friendly look, blending bold, vibrant colours with playful typography and delcicous looking product imagery to engage shoppers and inspire bakers of all skill levels. Whether they follow the instructions exactly or add their own creative twist, the design ensures the products feel approachable, exciting, and easy to use.
Each baking mix features a distinct colour for clear differentiation while maintaining a cohesive packaging range. This flexible design system allows new products to be seamlessly introduced and ensures the gluten-free mixes are easily identifiable as a set.
By reinforcing Bakels’ "Home Baking Made Easy" brand identity, the new packaging design enhances customer engagement and boosts shelf appeal. The result? A fresh, modern look that makes it easier than ever for home bakers across New Zealand to create delicious treats – whether it’s a irresistible brownie, chocolate cake, or warm chocolate chunk cookie – all made with a trusted, locally produced baking mix.
